[BNM] Google Adsense, website advertising experience

Paul Silver paul at paulsilver.co.uk
Wed Jul 29 15:08:52 BST 2015

On 29 July 2015 at 14:37, Robin Coleman <gingerdjrob at gmail.com> wrote:

> I'm putting together a work's proposal to add advertising to a new website
> in the pipeline for my academic-based employer. Completely new to this and
> have already researched a number of online advertising networks as well as
> Google AdSense and Monetise.
> Does anyone have any experience of how much income they make based on their
> page views etc.? Obviously everyone will have different scenarios and
> experiences but wondering whether its worth 'selling out' for something
> that we maybe better off selling advert space direct. Appreciate this might
> be a bit nosey so any ballpark figures would really be helpful. Also, any
> essential tips on dealing with setting up this advertising.

I've tried AdSense and Amazon's system as well.

In my limited experience of a few sites and talking to friends who have
tried it, you need to have a non-techie audience for it to be worth it. IT
folk have advert blindness (and/or run advert blockers) so there's no point
using standard ad networks if they're your audience.

For non-IT related sites, I've found AdSense OK, a little better than
Amazon, but not much. Generally you need content that's very focussed, and
the ads seem to do alright. That said, on a 20-30 page site, AdSense covers
the hosting. More pages will obviously be better!

>From what I've heard, it can be useful to start with AdSense, see what the
response rate is, then replace those with ads you're selling yourself. If
you set things up properly, you can run your own adverts and 'backfill'
with AdSense when you've got none of your own to run. Do check the AdSense
terms and conditions though, I seem to remember they were twitchy about
running multiple ad networks on the same page when I signed up, but that
was years ago. If it's still the case, you could run either your own
adverts or AdSense, but not run both simultaneously on the same page.


Paul Silver - tel: 01273 906020 or mobile: 07813 654285
Web Development & Adwords management: http://www.paulsilver.co.uk

Weekly freelancers meet up: http://www.brightonfarm.com

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