[BNM] Google Adsense, website advertising experience

Robin Coleman gingerdjrob at gmail.com
Wed Jul 29 15:19:37 BST 2015


Thanks Paul. That's excellent advice. When you say it covers hosting are we
talking £ten's or £hundred's. Noticed you deal with ColdFusion. Have you
worked with FarCry CMS at all?

On 29 July 2015 at 15:08, Paul Silver <paul at paulsilver.co.uk> wrote:

> On 29 July 2015 at 14:37, Robin Coleman <gingerdjrob at gmail.com> wrote:
>
> > I'm putting together a work's proposal to add advertising to a new
> website
> > in the pipeline for my academic-based employer. Completely new to this
> and
> > have already researched a number of online advertising networks as well
> as
> > Google AdSense and Monetise.
> >
> > Does anyone have any experience of how much income they make based on
> their
> > page views etc.? Obviously everyone will have different scenarios and
> > experiences but wondering whether its worth 'selling out' for something
> > that we maybe better off selling advert space direct. Appreciate this
> might
> > be a bit nosey so any ballpark figures would really be helpful. Also, any
> > essential tips on dealing with setting up this advertising.
> >
>
> I've tried AdSense and Amazon's system as well.
>
> In my limited experience of a few sites and talking to friends who have
> tried it, you need to have a non-techie audience for it to be worth it. IT
> folk have advert blindness (and/or run advert blockers) so there's no point
> using standard ad networks if they're your audience.
>
> For non-IT related sites, I've found AdSense OK, a little better than
> Amazon, but not much. Generally you need content that's very focussed, and
> the ads seem to do alright. That said, on a 20-30 page site, AdSense covers
> the hosting. More pages will obviously be better!
>
> From what I've heard, it can be useful to start with AdSense, see what the
> response rate is, then replace those with ads you're selling yourself. If
> you set things up properly, you can run your own adverts and 'backfill'
> with AdSense when you've got none of your own to run. Do check the AdSense
> terms and conditions though, I seem to remember they were twitchy about
> running multiple ad networks on the same page when I signed up, but that
> was years ago. If it's still the case, you could run either your own
> adverts or AdSense, but not run both simultaneously on the same page.
>
> HTH
>
> Paul
> --
> Paul Silver - tel: 01273 906020 or mobile: 07813 654285
> Web Development & Adwords management: http://www.paulsilver.co.uk
>
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