[BNM] SEO/online marketing question

Ian B ibrierley at gmail.com
Tue Mar 17 16:18:58 GMT 2015


I think it depends on the type of site, and sector its in etc, so that
would probably help :).

I wouldn't say content is king, unless it changes user behaviour. If its
content that makes people hang about and read it, or interact with the
site, then its important. You can create good sites that will do well SEO
wise with less content, as long as people are engaging with the site. Don't
just fill with a load of boring content that no one wants to read.

I do think 'relevant' link building is important still though, if people
will come from those links they are useful anyway, and especially if
'authority' type links. I guess you need to figure out how to get those.
Naturally occurring links always good.

Social Media can be useful if you get it right. Can be pointless if you
don't :).

All in all, more context needed, it can make a big difference.

IANASEOE

On Tue, Mar 17, 2015 at 3:38 PM, Alan Newman <alan at sensibledevelopment.com>
wrote:

> Hi,
>
> I've just been talking to a marketing guy about promoting a website online
> and I am trying to work out how much of this is relevant and how much is
> not.
>
> My view of good SEO (and by that I mean getting on page one in Google) is
> that unlike the black hat days of 4 or 5 years ago content is now king and
> that inbound links are less so. However he is telling me that the link
> building is still just as important.
>
> I am not so sure. He also seems to think that Social Media type
> publication/distribution of content is pretty much worthless in terms of
> overall marketing (and SEO).
>
> I realise this is a very general and there are many complexities to this
> subject but broadly I'd ben interested in people's thoughts on this..and I
> am trying to work out which way this needs to go…
>
> Thoughts…
>
> Regards,
>
> - Alan
>
>
> www.sensibledevelopment.com - online auction development that looks good
> and works in real time.
>
>
> twitter:        twitter.com/alannewman
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> email:  alan at sensibledevelopment.com
>
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