[BNM] SEO/online marketing question

Scott Lawson scottjlawson at gmail.com
Tue Mar 17 17:24:45 GMT 2015


CONTEXT is king, not content ;)

On Tue, Mar 17, 2015 at 4:18 PM, Ian B <ibrierley at gmail.com> wrote:

> I think it depends on the type of site, and sector its in etc, so that
> would probably help :).
>
> I wouldn't say content is king, unless it changes user behaviour. If its
> content that makes people hang about and read it, or interact with the
> site, then its important. You can create good sites that will do well SEO
> wise with less content, as long as people are engaging with the site. Don't
> just fill with a load of boring content that no one wants to read.
>
> I do think 'relevant' link building is important still though, if people
> will come from those links they are useful anyway, and especially if
> 'authority' type links. I guess you need to figure out how to get those.
> Naturally occurring links always good.
>
> Social Media can be useful if you get it right. Can be pointless if you
> don't :).
>
> All in all, more context needed, it can make a big difference.
>
> IANASEOE
>
> On Tue, Mar 17, 2015 at 3:38 PM, Alan Newman <alan at sensibledevelopment.com
> >
> wrote:
>
> > Hi,
> >
> > I've just been talking to a marketing guy about promoting a website
> online
> > and I am trying to work out how much of this is relevant and how much is
> > not.
> >
> > My view of good SEO (and by that I mean getting on page one in Google) is
> > that unlike the black hat days of 4 or 5 years ago content is now king
> and
> > that inbound links are less so. However he is telling me that the link
> > building is still just as important.
> >
> > I am not so sure. He also seems to think that Social Media type
> > publication/distribution of content is pretty much worthless in terms of
> > overall marketing (and SEO).
> >
> > I realise this is a very general and there are many complexities to this
> > subject but broadly I'd ben interested in people's thoughts on this..and
> I
> > am trying to work out which way this needs to go…
> >
> > Thoughts…
> >
> > Regards,
> >
> > - Alan
> >
> >
> > www.sensibledevelopment.com - online auction development that looks good
> > and works in real time.
> >
> >
> > twitter:        twitter.com/alannewman
> > linked in:      www.linkedin.com/in/anewman
> > email:  alan at sensibledevelopment.com
> >
> > land:           +44 (0)1273 621110
> > mobile:         +44 (0)7711 006551
> >
> >
> >
> >
> >
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> >
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-- 
Scott Lawson


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