[BNM] SEO/online marketing question

Scott Lawson scottjlawson at gmail.com
Tue Mar 17 20:19:21 GMT 2015


Write for people, not search engines, is always a good place to start.
Social media will work if your content is good.

And be patient. We wrote a blog post back in Jan 2014, it got about 50-100
views/month. Now it gets around 5000-6000k/month. We didn't change a thing,
a Google update did though.





On Tue, Mar 17, 2015 at 5:57 PM, Rob Mansfield <rob at robmansfield.net> wrote:

> Hey Alan
>
> I reckon you'll get a different answer/opinion from almost everyone, mainly
> because everyone's always trying to second guess Google.
>
> However, there's a general consensus that well-written content that still
> includes relevant keywords and key phrases is high on the list of
> importance.
>
> What Google has also done is to try and weight sites based on trust and
> importance, so the likes of Wikipedia/BBC/Gov UK do well in SERPS.
>
> This also makes those sites really important to get back links from, so
> inbound links do still carry influence but the importance/standing of the
> site is key.
>
> Social is probably less key. One of the reasons Buzzfeed went down the
> viral/social route was because Google demoted them in SERPS for trying to
> game the system, so they needed a back up plan quickly.
>
> Obviously it goes without saying that you do everything you can in the back
> end too.
>
> HTH
> Rob
> On 17 Mar 2015 15:38, "Alan Newman" <alan at sensibledevelopment.com> wrote:
>
> > Hi,
> >
> > I've just been talking to a marketing guy about promoting a website
> online
> > and I am trying to work out how much of this is relevant and how much is
> > not.
> >
> > My view of good SEO (and by that I mean getting on page one in Google) is
> > that unlike the black hat days of 4 or 5 years ago content is now king
> and
> > that inbound links are less so. However he is telling me that the link
> > building is still just as important.
> >
> > I am not so sure. He also seems to think that Social Media type
> > publication/distribution of content is pretty much worthless in terms of
> > overall marketing (and SEO).
> >
> > I realise this is a very general and there are many complexities to this
> > subject but broadly I'd ben interested in people's thoughts on this..and
> I
> > am trying to work out which way this needs to go…
> >
> > Thoughts…
> >
> > Regards,
> >
> > - Alan
> >
> >
> > www.sensibledevelopment.com - online auction development that looks good
> > and works in real time.
> >
> >
> > twitter:        twitter.com/alannewman
> > linked in:      www.linkedin.com/in/anewman
> > email:  alan at sensibledevelopment.com
> >
> > land:           +44 (0)1273 621110
> > mobile:         +44 (0)7711 006551
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
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> >
> >
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-- 
Scott Lawson


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